White Knight has signed a deal with PDM Racing to provide a complimentary, superior quality, collection, laundering and delivery service of the company´s uniform - grey t-shirts and black trousers - worn by its team of engineers and technicians. In exchange for this, White Knight´s logo appears on the bikes´ petrol tanks as well as on the team t-shirts.
PDM Racing´s team attends over a dozen British SuperBike (BSB) Championship race meetings around the country, deemed to be the toughest domestic series in the world. The company´s rider Luke Quigley competes in the National Superstock Championship, one of the six support races of the BSB and currently stands at 5th in the 2006 Championship.
Lee Kirk, the owner of White Knight´s franchise covering the area from Eastbourne and Brighton to Hayward´s Heath and East Grinstead, provides a superior quality, door-to-door laundry collection and delivery service to his customers in that area. Lee calls on PDM after a race meeting to collect the team uniforms and returns them a week later pristine, ironed and folded in laundry boxes.
Terry Kirk, the owner of PDM Racing, says, "We are delighted with White Knight´s superb laundry service. It means we can concentrate on preparing our customers´ bikes for the next race meeting and are sure our guys will look clean and professional when we´re there."
Robert Adams, White Knight´s Director of Franchising, says "White Knight is a truly community-driven company and is dedicated to providing companies across the south east of England with a superior-quality laundry and dry cleaning service. We are delighted to offer local companies our service and if we have our logo displayed at leading sporting events such as the BSB race meetings, that is great!"